October 5

Consumer Based Evaluation
Listening to a Sales Rep.

• It can be biased
  
• Alternative motivation
• assumptions
• What is the criteria
  

Listening to the State Evaluation

• Not really an evaluations
• How was the evaluation done
• Was learning the criteria or is it about money or back room relationships

Teacher Development Instructor

• Lack of creativity

These evaluations are to help consumers make the correct decisions.
What information would be helpful to help consumers?

• Cost
  
• Durability
• Is there a need and if there is does this meet the need?
  
• other supporting cost
• Accuracy of the tool
• Does it support the end goal (perhaps standardized tests)

Many school districts do not look at all of these things but just focus on the standards.

There is a checklist of what consumers should look at on page 105.

Micheal Scrivin and Goal-Free Evaluation

When the evaluator shows up the goals are not given to the evaluator. They then observe the company and then attempts to try to deduct the goals. This lets the evaluator discover some unintended goals. Another advantage to this is that you can switch to a goal evaluation. It is also less susceptible to bias. They interact with the staff but they do not focus on certain things but do a holistic observation. They also are able to find the population that is actually impacted rather than who it is supposed to impact.