September 25

Psuedo Evaluations:

Public Relations Inspired - It is basically propaganda. The object is to create an evaluation specifically to make something look good or bad. It has little rigor and is not a good evaluation.

Politically Controlled - when the results are edited or withheld because of a desired perception. This happens all of the time. Unlike public relations inspired evaluation it can be a good evaluation but then it is edited as a way of misleading the public. An example of this.

Pandering - catering to the clients desire for predetermined evaluation conclusion. Really close to public relations inspired. This could be when an evaluator gives a positive evaluation in hopes of being used again.

Empowerment as Evaluation - You get someone else to do it but you take credit for it. When my cooperating teacher had me write my own letter of recommendation. Review publications will sell their top spot in a "top list."

Quasi Evaluations:

Accountability focus - limited scope/questions or simple objectives/criteria. Timeliness of results issues. Payment-by-results approaches. Preoccupation with specific outcomes. Only using test scores to evaluate the quality of the school would be an example of this.

Success Case - document successes, identify contextual factors that led to success.

Experimental Studies - Concerned with establishing cause and effect, often using only a narrow set of program factors. Naturalistic Evaluation is the opposite of this.

Management Information Systems - select limited set of variables as indicators of success. Again this is limiting the scope and time.

Cost Benefit Analysis - when are you just focused on the "bottom line"

Judicial Debate Approaches - role playing evaluators. Mock trials on the case of the evaluation.

Criticism and Connoisseurship - Experts make decision based on their experience and knowledge.

Psuedo Evaluations - consider accuracy, ethics/reporting, purpose and objective

Quisi - consider its completeness and focus.